Aug 31, 2025

Introduction
As an online fitness coach, personal trainer, or nutritionist, you pour your heart and soul into your clients. But let's be honest, that passion needs to pay the bills. The way you structure your coaching packages and pricing can make or break your business. It's a key part of your business strategy, and for many, it's a frustrating puzzle.
Getting your pricing coaching packages right is crucial for attracting and retaining clients. It’s the difference between a thriving business and one that’s stuck in neutral. While there's no single perfect answer for how to price coaching packages, there are some common mistakes we see time and again.
Let's dive into the top five mistakes coaches make when it comes to their pricing and how you can avoid them.

Top 5 Mistakes
Not Offering a Free Trial
Forgetting to Add an Initial Setup Fee
Ignoring the Power of Coupons
Making It Difficult to Manage Subscriptions
Using an Inefficient Payment System
Not Offering a Free Trial
Think about it: Your potential client has to make a leap of faith. They're asking, "Is this coach worth the investment?" Offering a free trial even for a week allows them to experience your program risk free. It's a simple way to increase conversions and build trust quickly. Without this option, you're putting an extra barrier between you and a new sign up.
Benefits of offering a free trial:
Reduces client hesitation: It removes the financial risk, making a "yes" much easier.
Showcases your value: Clients can experience your coaching style, platform, and community firsthand, building trust before they commit.
Studies show that businesses offering free trials can see a conversion rate increase of up to 25%.

Forgetting to Add an Initial Setup Fee
Onboarding a new client takes time and effort. You're setting up their profile, getting their initial check ins, and building that crucial first training plan. All of this valuable, one time work shouldn't be lumped into the ongoing monthly cost. By including a clear initial setup fee, you transparently price your packages and ensure you're compensated for the important foundational work you do.
Benefits of adding a setup fee:
Ensures compensation for time: You get paid for the significant effort and expertise that goes into a new client's initial setup.
Creates a serious commitment: It helps filter out clients who aren't serious, leading to a more committed and engaged client base.
Adds financial transparency: It clearly separates your one time onboarding services from your ongoing coaching fees.
Coaches who charge a setup fee report a 30% reduction in client no shows during the initial onboarding phase.

Ignoring the Power of Coupons
Coupons aren't just for big retail stores. They are an incredibly effective marketing tool for any coaching business. Whether it’s a seasonal discount, a reward for a loyal client, or an incentive for a brand new lead, discount codes can dramatically boost sign ups. Not having the flexibility to create and manage them means you're missing out on a huge opportunity to promote your services and track your marketing efforts.
Benefits of using coupons:
Attracts new clients: Coupons create a sense of urgency and can be the deciding factor for a new lead.
Enables targeted promotions: You can create specific campaigns for new clients, referrals, or loyal clients to reward them.
Provides trackable data: You can see which campaigns are working by tracking coupon usage.
Promotions with discount codes can boost sales by an average of 15%.

Making It Difficult to Manage Subscriptions
For many coaches, a client's journey is a long one. Manual renewals are a hassle for both you and your client. If you're not using a system with automated package subscriptions, you're creating unnecessary friction. A seamless payment system that manages subscriptions and handles billing automatically means more reliable revenue and a better experience for everyone.
Benefits of automated subscriptions:
Creates predictable revenue: Automatic billing means a more stable and reliable income stream for your business.
Improves client retention: It eliminates the friction of manual renewals, making it easy for clients to continue working with you.
Coaches with automated subscription systems report spending 50% less time on payment related administrative tasks.

Using an Inefficient Payment System
The last thing you want is a clunky checkout process. If clients have to navigate a confusing external page or a non branded checkout, it can lead to last minute hesitation and abandoned carts. Your payment system should be secure, reliable, and branded to your business. This is why many coaches, from personal trainers to nutritionists, are switching to a powerful coaching payment system that integrates seamlessly with their other tools.
Benefits of a seamless payment system:
Builds a stronger brand: A branded checkout page reinforces your brand identity and looks professional.
Increases client trust: A secure and reliable payment process ensures clients feel safe sharing their information.
Boosts conversions: Checkout pages that are branded and seamless can increase conversions by over 10% by preventing last minute hesitation.

How HubFit Helps You Get It Right
This is where a dedicated online coaching software can be a game changer. HubFit was built to solve these exact problems, giving you a powerful personal trainer pricing app that helps you manage everything from a single dashboard.
With HubFit’s Payments & Packages features, you can easily:
Offer Free Trials: Create and sell packages with flexible free trial options that automatically transition into paid subscriptions.
Add Setup Fees: Add one time fees directly to any package to ensure you’re paid for your initial work.
Use Custom Coupons: Create and manage discount codes to run powerful promotions with custom limits and expiration dates.
Manage Subscriptions: Automate recurring payments and manage all client subscription details with ease.
Create a Branded Experience: HubFit provides a ready made, branded pricing page and a secure Stripe powered checkout that matches your brand colors and logo.
HubFit Payments & Packages Overview
Conclusion
Ultimately, your pricing strategy is about more than just a number. It's about building trust, providing a professional experience, and creating a sustainable, profitable business. By avoiding these common mistakes, you can empower your coaching business to grow and thrive. This is exactly why a platform like HubFit is so crucial. When you take the friction out of the payment process, you make it easier for clients to say "yes" and focus on what you do best: changing lives