1. The "First-Timer Freebie"

A limited-time coupon for new clients only designed to create an easy, low-risk entry point into your coaching program. Common examples include "20% off your first month" or "£10 off your first package."

This type of coupon works well because it taps into a behavioral trigger known as loss aversion. People are more likely to take action when they believe they're missing out on a deal exclusive to them.

Real-World Example:

A nutrition coach ran a "NEW20" promo code for first-time clients, offering 20% off any monthly subscription. Result? A 35% increase in first-time purchases in just one week.

When & Why to Use It:

Use this to lower the barrier to entry and boost sign-ups from hesitant leads. It's especially powerful during the first quarter of the year or during seasonal promotions when people are looking for a fresh start.

Tips:

• Make it time-sensitive (e.g., valid for 72 hours after visiting your site)

• Highlight the deal in your onboarding emails or Instagram bio

• Set it to auto-expire using your payment platform to keep things clean

2. The "Flash Sale Frenzy"

A high-energy, short-term coupon campaign available to everyone (new or returning) that runs for 24–72 hours. The urgency pushes people to act fast.

Research from Experian found that emails with urgency-based language like "limited time" or "ends today" increased transaction-to-click rates by 14% [source].

Real-World Example:

A strength coach ran a 48-hour "FLASH10" sale offering 10% off all 3-month packages. With one teaser post and two follow-ups, he doubled his weekend sign-ups.

When & Why to Use It:

Use flash sales for product launches, slow weeks, or around key dates (like Black Friday or New Year). The limited-time nature creates urgency and FOMO.

Tips:

• Tease it 24 hours in advance

• Use countdown timers in your emails and pricing pages

• Limit redemptions to add exclusivity

3. The "Bring-a-Friend Bonus"

Offer a win-win incentive: both the referring client and their friend get a discount. This approach transforms your happy clients into growth engines.

This tactic is supported by Nielsen data, which shows 92% of people trust referrals from people they know, making this one of the most powerful forms of marketing [source].

Real-World Example:

One online coach offered a 25% discount to both parties using a "REFER25" code. This referral campaign brought in 18 new clients in a single month.

When & Why to Use It:

This is ideal when your client base is happy but your leads have slowed down. It's also great after a successful challenge or transformation program.

Tips:

• Make it a recurring campaign every quarter

• Use automated onboarding emails to promote it

• Track referrals with unique codes or URLs

4. The "Commitment Discount"

Encourage clients to commit longer by offering a discount on upfront packages. For example, "Sign up for 3 months and get 15% off."

Longer commitments reduce churn and stabilize revenue. According to ProfitWell, monthly churn rates drop by 50% when users switch from monthly to quarterly plans [source].

Real-World Example:

An online transformation coach bundled her services into 3-month and 6-month packages with a built-in discount. Churn dropped and average revenue per user increased.

When & Why to Use It:

Perfect for improving cash flow and client retention. Use it during onboarding or as a one-time upsell offer.

Tips:

• Emphasize savings (e.g., “Save £24 upfront”)

• Combine with bonus perks like a nutrition guide or 1:1 check-in

• Display the offer on a branded pricing page for added trust

5. The "Comeback Coupon"

Description:

Re-engage lapsed clients with a personalized coupon encouraging them to return. Think of it as a "we miss you" gift.

Churn is normal, but reactivation campaigns can recover up to 26% of former clients, according to research by Invesp [source].

Real-World Example:

A coach created a "WELCOME-BACK" coupon for 30% off the first month and emailed it to all inactive clients. Within 72 hours, she reactivated 12 past clients.

When & Why to Use It:

Use it after 30-60 days of inactivity or at key calendar moments (e.g., New Year, Summer). It's a gentle nudge that can revive lost revenue.

Tips:

• Use personalized emails with first names

• Add urgency: "Valid until Sunday only"

• Combine with an updated plan or new features to show value

How HubFit Makes Coupon Campaigns Easy

Building high-converting campaigns is only half the battle. Executing them effortlessly is where HubFit truly shines.

With HubFit's Payments & Packages system, you get an all-in-one toolkit designed for coaches who want to grow:

⚙️ Powerful Coupon Controls

• Create percentage or flat-rate coupons

• Set redemption limits and expiration dates

• Track usage across packages in real-time

📦 Flexible Package Creation

• Build one-time or recurring subscriptions

• Offer free trials or initial setup fees

• Support multiple currencies for global clients

🧠 Smart Client Onboarding

• Automatically create accounts after purchase

• Instantly assign training, nutrition, and habits

• Send branded welcome emails with app links

💳 Branded Checkout & Pricing Pages

• Share a unique, themed pricing page

• Offer secure, Stripe-powered checkout with your logo

• Accept multiple payment methods with zero hassle

Whether you’re launching a flash sale, running a comeback campaign, or testing new discounts, HubFit lets you do it all with confidence and clarity.

HubFit Payments & Packages Overview